Now we’ll rank the top mortgage lenders in Wisconsin, based on the most recent year’s completed loan volume.
These are the largest lenders in The Badger State based on available HMDA data for 2024. Collectively, almost 800 lenders funded $24 billion there during the year.
Interestingly, it appears that Wisconsinites are big on using their own local companies instead of larger, national brands.
At least when it comes to home loans, as the top three mortgage companies are all headquartered in the state.
Read on to see which company led the way in mortgage origination last year in Wisconsin.
Top Mortgage Lenders in Wisconsin (Overall)
| Ranking | Company Name | 2024 Loan Volume |
| 1. | Summit CU | $931 million |
| 2. | UW Credit Union | $873 million |
| 3. | Fairway | $828 million |
| 4. | Rocket Mortgage | $825 million |
| 5. | Associated Bank | $710 million |
| 6. | Johnson Bank | $692 million |
| 7. | UWM | $683 million |
| 8. | Guild | $538 million |
| 9. | U.S. Bank | $492 million |
| 10. | Landmark CU | $487 million |
As noted, a Wisconsin-based lender topped the charts in 2024 (latest complete year), per HMDA data from Richey May.
It was none other than Madison-based Summit Credit Union, which funded $931 million in the state of Wisconsin last year.
In second was Madison-based University of Wisconsin Credit Union (UW Credit Union) with $873 million, followed by another Madison mortgage company, Fairway Home Mortgage with $828 million.
This is interesting for a few reasons – one being that the top three are all Wisconsin-based, and the other that the top three consist of two credit unions.
That bucks the trend of out-of-state nonbank mortgage lenders ruling the roost in many other states throughout the nation.
In fourth was the nation’s former top mortgage lender, Rocket Mortgage, which funded $825 million, followed by Green Bay-based Associated Bank
The rest of the top 10 included Johnson Bank (Racine, WI), United Wholesale Mortgage, Guild Mortgage, U.S. Bank, and Landmark Credit Union (New Berlin, WI).
All told, six of the top 10 mortgage lenders in Wisconsin are based in the state, which is pretty impressive.
That might lead all other states in terms of the number of homegrown companies in the top-10 list.
Top Wisconsin Mortgage Lenders (for Home Buyers)
| Ranking | Company Name | 2024 Loan Volume |
| 1. | Fairway | $747 million |
| 2. | Summit CU | $685 million |
| 3. | UW Credit Union | $643 million |
| 4. | Associated Bank | $576 million |
| 5. | Johnson Bank | $555 million |
| 6. | Guild Mortgage | $459 million |
| 7. | UWM | $391 million |
| 8. | U.S. Bank | $367 million |
| 9. | Rocket Mortgage | $356 million |
| 10. | Truist | $336 million |
If we look at home purchase loans only, nonbank lender Fairway Home Mortgage with $747 million funded, followed by Summit CU with $685 million.
In third was UWCU with $643 million, Associated Bank with $576 million, and Johnson Bank with $555 million.
Others in the top-10 list for home buyers included Guild Mortgage, UWM, U.S. Bank, Rocket Mortgage, and Truist.
So when it came to purchase lending, five of the top 10 were Wisconsin-based. Still pretty impressive.
Generally, consumers tend to flock toward local companies when buying a home.
Top Wisconsin Refinance Lenders (for Existing Homeowners)
| Ranking | Company Name | 2024 Loan Volume |
| 1. | Rocket Mortgage | $451 million |
| 2. | UWM | $292 million |
| 3. | Summit CU | $211 million |
| 4. | UW CU | $199 million |
| 5. | BMO | $176 million |
| 6. | Landmark CU | $149 million |
| 7. | Freedom Mortgage | $137 million |
| 8. | Pennymac | $123 million |
| 9. | Community First | $121 million |
| 10. | Johnson Bank | $119 million |
When it came to mortgage refinances, Rocket Mortgage took control as it normally does with $451 millio funded.
In second was the nation’s top lender, UWM, followed Wisconsin-based Summit CU.
University of Wisconsin Credit Union grabbed fourth and Canadian bank BMO took fifth,
The rest of the best included Landmark CU, Freedom Mortgage, Pennymac, Community First Bank, and Johnson Bank.
Once again, five of the top 10 were Wisconsin-based mortgage lenders, another feat for the home team.
Top Mortgage Lenders in Milwaukee
| Ranking | Company Name | 2024 Loan Volume |
| 1. | Landmark CU | $372 million |
| 2. | Fairway | $331 million |
| 3. | UW Credit Union | $233 million |
| 4. | Rocket Mortgage | $226 million |
| 5. | UWM | $220 million |
| 6. | Summit CU | $216 million |
| 7. | Associated Bank | $209 million |
| 8. | Johnson Bank | $202 million |
| 9. | First Bank Financial | $177 million |
| 10. | A+ Mortgage | $154 million |
Top Mortgage Lenders in Madison
| Ranking | Company Name | 2024 Loan Volume |
| 1. | UW Credit Union | $483 million |
| 2. | Summit CU | $439 million |
| 3. | Thompson Kane | $215 million |
| 4. | Truist | $178 million |
| 5. | Fairway | $171 million |
| 6. | Bell Bank | $101 million |
| 7. | State Bank of Cross Plains | $90 million |
| 8. | Guild Mortgage | $89 million |
| 9. | Bank of New Glarus | $85 million |
| 10. | Johnson Bank | $83 million |
The Best Wisconsin Mortgage Lenders (by Customer Ratings)
Now let’s look at the top-rated Wisconsin mortgage lenders based on actual customer reviews, as opposed to mere loan volume.
While Summit CU is top overall, it’s hard to find mortgage-related reviews for credit unions. The same goes for banks, as they offer a variety of different services other than home loans.
If we consider mortgage lenders only, A+ Mortgage Services, Inc. out of Muskego has the best rating on Zillow, a 4.99/5 from over 400 reviews.
Several other Wisconsin-based lenders have 4.98/5 scores, including Waterstone Mortgage Corp., McGlone Mortgage, and Inlanta Mortgage.
Not far off is Fairway Independent Mortgage (4.95/5), Homefinity (4.95/5), and Go Mortgage (4.90/5).
Meanwhile, U.S. Bank has a 4.98/5 on Zillow, Wells Fargo and Chase have a 4.95/5, and Rocket Mortgage has a 4.48/5.
So the big guys and the local companies are all pretty well regarded. But take the time to research companies, ask for referrals from friends/family, and obtain multiple rate quotes.
Doing so should boost your chances of having a positive home loan experience.
(photo: Gary Todd)
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