Do you know how long it takes for the space shuttle to reach orbit? Apparently it takes just eight minutes, the same amount of time it will take borrowers to get a full mortgage approval online via the new “Rocket Mortgage” from Quicken Loans.
At least, this is the powerful claim the company is touting via a new online mortgage approval engine that promises to shake up the age-old, and very stale home loan process. They created quite a stir during their Super Bowl ad as well.
The company launched (no pun intended, honest!) the “end-to-end online product” in late 2015 in what appeared to be a direct response to the many online mortgage startups now in existence.
Essentially, Quicken didn’t want to get left behind, and in fact, wanted to be a leader in the new digital mortgage world. So far, it seems to be working.
Rocket Mortgage Wants to Be the Cool and Easy Mortgage
- Using technology to target Millennials and Generation Z
- Who prefer to use smartphones and texts to get things done
- Going up against other, newer disruptors in the space
- That are trying to accomplish the same thing with so-called digital mortgages
The nascent space is still in its infancy, but there are already multiple players Quicken needs to keep its eye on, including the likes of Better Mortgage, Lenda, Sindeo, SoFi, LendingHome, and many others, some of which are popular with Millennials thanks to offerings like student loan refinances and the like.
Most of the startups above consider themselves online mortgage lenders that cut out the middleman (the loan officer), while promising to make home buying or refinancing a lot easier than it has traditionally been.
Quicken seems to have taken notice with their latest move, referring to themselves in the press release as the nation’s “leading FinTech mortgage lender.”
Short for financial technology, “FinTech” is the latest buzzword taking Silicon Valley by storm. It basically describes any financial company harnessing the power of the Internet to conduct business more efficiently.
Quicken Loans claims it took more than 500 Detroit-based developers and various other employees some three years “to completely redesign the highly complex mortgage process.”
That seems hard to believe, but they are one of the nation’s largest mortgage lenders, with ambitions to become the biggest out there. And they might already be the top online mortgage lender thanks to their technology.
Rocket Mortgage also recently became a sponsor for NBA 2K League team Cavs Legion, which is a virtual Esports team owned by the Cleveland Cavaliers. Their logo will appear on the team’s shorts.
And their product appeared in the movie Avengers: Infinity War. So it’s clear who their target market is.
Additionally, their logo will feature on the Detroit Lions practice jersey during the 2018 preseason as part of the “2018 Detroit Lions Training Camp presented by Rocket Mortgage” sponsorship deal.
And they will continue to be the official mortgage lender of the Detroit Lions during the regular NFL season.
Lastly, the inaugural “Rocket Mortgage Classic” will take place in late June 2019 at Detroit Golf Club, the first ever PGA Tour event to be held in the city of Detroit.
So clearly they’re doing plenty to get the word out on the marketing front. Of course, all that spending has to be recouped somewhere.
What Is Rocket Mortgage by Quicken?
- A streamlined home loan approval process offered by Quicken Loans
- One of the largest mortgage lenders in the nation
- Allows customers to import financial information into the loan application
- Instead of faxing/printing/uploading documents slowly
Officially, it’s known as “Rocket Mortgage by Quicken Loans,” but the fine print says the lending services are provided by Quicken Loans Inc., a subsidiary of Rock Holdings Inc.
So in a sense, it’s just Quicken Loans’ new persona, which is aimed at making things super easy, something everyone is really into these days thanks to the internet.
They also have a personal loans subsidiary known as “RocketLoans” that is known as a Quicken Loans family company. It’s unclear if these are separate companies, or if Rocket Mortgage is simply a brand.
Anyway, the process goes beyond just taking online applications and actually gives applicants the ability to import documentation from other vendors, similar to how TurboTax will allow you to import your financials.
So you can simply enter login info for checking accounts, a brokerage account, mutual funds, a Roth IRA, and so on, instead of downloading documents and uploading them.
This makes the home loan process, whether you’re refinancing or buying, more accurate and a lot faster.
I took Rocket Mortgage for a spin this morning but only made it so far before I was asked to enter my social security number. That’s when I closed the browser and gave up, for obvious reasons.
But it’s basically a very involved online mortgage application that asks all the important questions to determine if you’re eligible for a mortgage. You can also complete the process via smartphone too (Rocket Mortgages app free in the app store).
The app allows borrowers to e-sign documents and have conversations with their loan officer.
Once you’re approved, you finish the loan process via MyQL, which is an online portal that will list next steps, including any loan conditions that must be fulfilled.
It seems Quicken wants to get you approved for a mortgage completely online, and will actually make it happen with an e-signature to seal the deal. The entire mortgage journey via smartphone is probably the end goal here.
But first you need to sign up with Quicken Loans to access the online questionnaire.
Then you’re asked to answer many, many questions, including queries about the subject property (like the home value) and details about yourself, such as what you do for a living, what assets you have, and so on. It’s pretty much a full-fledged mortgage application.
At the end of the application process, they run your credit and then let you know if you’re approved for a mortgage with Quicken Loans.
My assumption is all the liabilities (student loans, auto loans, credit cards, etc.) that appear on your credit report are automatically inputted into your application on the fly in seconds.
You’ll be able to see all three of your credit scores and your three-bureau credit report online.
Find Out If You’re Approved in Minutes with Rocket Mortgage
If it’s a refinance, they will display your current monthly payment, which you provided, and calculate your monthly mortgage payment based on that solution.
It will show the interest rate, APR, difference in mortgage payment, and closing costs. You can also use a slider to customize your loan. For example, you can reduce your out-of-pocket costs in exchange for a higher interest rate or vice versa.
You may want to utilize a third-party amortization calculator and/or refinance calculator to see what makes the most sense for your unique situation to customize your loan properly.
I’m assuming you can also choose other home loan options like the 15-year fixed or an adjustable-rate mortgage. But they don’t seem to offer every type of loan, such as second mortgages (HELOC/home equity loan), so you’ll need to execute a cash-out refinance to tap your equity.
Home buyers should take note that the payment listed doesn’t include property tax or homeowners insurance, an important detail if you have escrow accounts.
Import Documentation Online with Rocket Mortgage
From there, you’ll also be able to lock in your mortgage rate so it’s guaranteed. Then simply complete a “to do list” by a certain date and you’ll be all set.
Rocket Mortgage also allows you to import asset, income, and property information online thanks to “numerous partners and databases throughout the country.”
It sounds kind of like Turbo Tax where you can sign in to certain accounts and have the information imported directly into the mortgage application.
This should reduce the headaches of incomplete paperwork and missing pages that often need to be re-sent over and over again.
You’ll also be able to view all your loan details and documentation online or on your mobile device to keep track of your progress.
Are Rocket Mortgage Rates Lower than the Competition?
- Their mortgage rates seem to be similar to other large retail banks
- But you might be paying more for a brand name
- Smaller, lesser-known lenders may offer lower rates
- So take the time to compare rates among competitors
Good question. I don’t know for sure, and it will always vary, so be sure to take the time to compare rates. The best way to find out is to shop around and compare Quicken Loans mortgage rates to those of other banks and lenders.
I looked up Rocket mortgage rates the other day and saw they were offering a rate of 3.875% on a 30-year fixed whereas Bank of America had an advertised rate of 4%.
So they might beat out the other big retail banks slightly, but some smaller direct mortgage lenders were offering rates as low as 3.75% on the same day. In other words, it’s possible you might pay more for the brand name.
Think of it this way; big companies with large advertising budgets have to recoup those costs somehow, so mortgage rates might be higher to compensate versus a smaller lender that doesn’t advertise and keeps overhead costs super low.
Of course, finding those smaller lenders will take more work on your end, which is kind of how all business works.
Also keep an eye on closing costs, which you would think might be cheaper if the whole process is automated, but you never know.
Quicken Loans RateShield Approval
- They now offer a combined pre-approval and rate lock product
- Available on home purchase loans
- That protects you in the event interest rates rise while searching for a home
- It can potentially make your offer stronger if facing other competition
The company recently launched a new benefit called “RateShield Approval” in which you can lock your interest rate before actually finding a home to purchase.
When obtaining a pre-approval from the company, you can lock your interest rate for up to 90 days.
Once you eventually submit your signed home purchase agreement, they’ll compare your locked rate to published rates for that date.
If rates increase between that time, your original locked rate is good to go. If rates happen to fall, they’ll re-lock your rate at the lower of the two rates for another 40 to 60 days.
This so-called RateShield Approval can make your offer more competitive as well, with home sellers knowing you’re approved for a mortgage regardless of what happens to interest rates along the way.
RateShield Approval is available on conventional, FHA, and VA loans, but only for 30-year fixed mortgages.
Rocket Mortgage and State Farm Partnership
In July 2019, Quicken Loans and insurance company State Farm joined forces to expand the reach of the lender’s popular Rocket Mortgage loan product.
Quicken said it created new technology that will give State Farm insurance agents the ability to offer Rocket Mortgage loans as licensed loan originators.
It’s unclear how much of the process the State Farm agents will be a part of, but my guess is the early application piece.
After that, correspondence will likely be handled by a Quicken Loans representative.
Existing State Farm Bank mortgage customers will not be impacted by the change.
Should I Use Rocket Mortgage Instead of Another Lender?
- If speed and convenience are your top priorities
- Rocket Mortgage might be just the ticket
- But know that putting in a little time to shop around for a home loan
- Could save you a lot of money and provide a great ROI, even if it takes a tad longer
All in all, it appears that Quicken wants to keep up with all the tech-minded debutants entering the mortgage space, while also appealing to a new generation that demands instant gratification and doesn’t want to talk to anyone, ever.
Of course, I think there will always be a place for traditional face-to-face correspondence in the mortgage world seeing how important and complex it is for most folks.
And like other tech-based solutions, Quicken Loans Rocket Mortgage will only be successful if borrowers’ answers are honest and accurate, much like a standard home loan application.
At the end of the day, it’s recommended that you still shop around as opposed to taking the easiest route to a mortgage. While the application process might be faster, savings thousands for even a few hours more work seems like a no-brainer.
Personally, I’d rather take my time and pay less each month for the next 360 months, but that’s just me.
Ultimately, while convenience is great, a lower mortgage rate with fewer fees is much better, even if it takes a little more time and legwork.
And lots of other lenders are catching up technology-wise, so you might be able to get a similar experience and snag a lower mortgage payment at the same time.
Update: You can now make a Rocket Mortgage payment via Amazon Alexa thanks to the new Rocket Mortgage skill. Or via your smartwatch thanks to the Rocket Mortgage for Wearables companion app.
You simply say, “Alexa, tell Rocket Mortgage to pay my mortgage,” and you’re done. The new Alexa skill can also tell you your outstanding loan balance, payment due date, and current mortgage interest rates for all Quicken Loans mortgage programs.
Rocket Mortgage Reviews
I wanted to know what real people thought of Rocket Mortgage, so I visited Reddit to see the many responses left there.
There were obviously good and bad reviews, like you’d find for any other product or service, but also some interesting takeaways.
The general consensus seems to be that the interest rates are higher than other banks and lenders, but those who said that also made the point that the company sells service/convenience above all else.
In other words, they aren’t going to be your discount mortgage lender.
Perhaps more interesting was the fact that several people said that they take too long to close. This is a strange one seeing that Rocket Mortgage is all about speed. The name itself conveys that.
But commenters noted that they weren’t fast enough to close a mortgage in a hot market, which seems somewhat odd given their sales pitch.
It makes you wonder if the entire loan process is actually faster, or if the technology simply lets you fill out the application and upload documents quickly.
Inevitably, it takes time to close a mortgage, no matter where you get it, and at the moment no magic marketing is going to change that. They might be able to get you approved quickly, but closing still takes weeks if not more than a month.
For those not familiar with mortgages, this can come as a disappointment, especially if you’re sold on speed.
We might eventually get to that point, and that appears to be the ultimate goal, but in the meantime mortgage applicants need to be patient regardless of all the smartphone apps and cool features that come with them.
Rocket Mortgage FAQ
Can I really get a mortgage in 8 minutes?
No, but you can get approved in that amount of time, supposedly. It still takes several weeks to process and close your mortgage as it would anywhere else because items like a home appraisal need to be ordered.
Can I really push a button to get a mortgage?
Again, no. At minimum, you’re going to have to push lots of buttons, fill out forms, sign disclosures, provide financial documentation, pay for an appraisal, sign closing docs, and more. And it’s probably going to take about a month from start to finish.
Quicken noted in a press release that, “Push Multiple Buttons” just didn’t sound as good, for obvious reasons.
The takeaway is that they’re attempting to transform a slow analog process into a digital one to make it both faster and more convenient for consumers seeking a mortgage.
So how is Rocket Mortgage different?
Quicken says the process is unique because it’s conducted entirely online, which differs from the typical mortgage process that requires in-person and/or phone communication. The goal is likely to make it entirely digital in the near future, and a lot faster.
Is Rocket Mortgage available for first-time home buyers?
Sure, as long as you otherwise qualify. There are no restrictions when it comes to current or first-timers, assuming you meet underwriting guidelines.
Are Rocket Mortgages fully underwritten?
Yes, with information verified by trusted partners as opposed to collecting paperwork from the borrower. Loans are underwritten to agency (Fannie Mae, Freddie Mac, Ginnie Mae) guidelines.
Does this make Rocket Mortgage more accurate?
Quicken says Rocket Mortgage is more accurate because all the underlying borrower information is verified/shared in real time and imported direct from the source, as opposed to relying on estimates or documents from the borrower that aren’t up-to-date.
Is it easier to qualify for a Rocket Mortgage?
Probably not. The process might be quicker, but if you don’t qualify for a mortgage normally, perhaps because you have bad credit or lack home equity, you probably won’t qualify for a Rocket Mortgage either because the same guidelines are used.
At the end of the day, it’s a mortgage by Quicken Loans using their next-generation software, which shouldn’t be any more flexible, just faster.
Do I get an account rep if I apply via Rocket Mortgage?
You can do everything online on your own, but if you wish to contact someone at Quicken you can speak with a “Home Loan Expert” via phone or online chat.
What happens after I’m approved for a Rocket Mortgage?
You submit the necessary documentation via Quicken’s online tool, known as MyQL, using a document upload feature to avoid faxing and mailing items.
Can you get a jumbo loan via Rocket Mortgage?
Can I refinance my mortgage through Rocket Mortgage?
Yes, they allow both rate-and-term and cash-out refinances, but be sure to compare refinance rates to the loan rates of competitors. You might be able to get other loan products like lines of credit or a home equity loan elsewhere and leave your primary mortgage untouched.
Is mortgage insurance required on a Rocket Mortgage?
If the LTV is above 80% on a conventional loan, or if it’s a government loan such as an FHA loan, mortgage insurance will likely be a requirement, as it would with any other lender.
How does Rocket Mortgage calculate your loan amount?
Once you input all your information, it asks how much of your verified assets (from your bank account) you’re willing to use for the home purchase to determine the max loan amount. This can be adjusted up or down depending on how much you want to borrow.
Is Rocket Mortgage safe?
Quicken claims it’s secure because they use bank-level encryption and 24/7 security monitoring. Just keep your username and password to yourself.
How much has Quicken funded via Rocket Mortgage so far?
Quicken said it did $7 billion of its record-breaking $96 billion in 2016 loan volume through Rocket Mortgage. Expect that share to rise significantly over time.