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Homeowners Financial Group Review: A Top Arizona Mortgage Lender with Thousands of Excellent Reviews


Today we’ll take an in-depth look at Homeowners Financial Group, or HFG for short, a prominent mortgage lender in Arizona.

They are a top-25 mortgage company in their home state, funding nearly $1.5 billion last year in the Copper State alone.

Their tagline is “Online Mortgage Made Simple,” so you know you’ll get access to the latest tools to breeze through the loan process.

But HFG also knows that there’s no substitute for human touch, no matter how good the technology might be.

This means customer satisfaction is also paramount, and their reviews back that up. If you want the best of both worlds, read on to learn more about them.

Homeowners Financial Group Fast Facts

  • Direct-to-consumer, retail mortgage lender
  • Offers home purchase loans, construction loans, refinances
  • Founded in 2004, headquartered in Scottsdale, AZ
  • Licensed to do business in 32 states nationwide
  • Funded $3.1 billion in home loans last year
  • Nearly half of overall volume comes from home state of Arizona

Homeowners Financial Group is a direct-to-consumer mortgage lender with retail branches in many states nationwide.

The company was founded in 2004 and is headquartered in Scottsdale, Arizona.

They are led by native Arizonan and ASU graduate Bill Rogers, who also serves as company CEO.

HFG offers a wide array of home loan financing options from purchase loans to mortgage refis and new construction loans.

They are currently licensed to do business in 32 states across the nation.

Those states include: Alabama, Alaska, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Mississippi, Montana, Nebraska, Nevada, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin.

Last year, HFG funded more than $3 billion in home loans, with nearly half of that total coming from their home state of Arizona.

The company is also quite active in the states of California, Florida, Minnesota, and Texas.

They do a near equal amount of home purchase loans and refinances/home improvement loans, meaning they’re a good option for both home buyers and existing owners.

Their claim to fame is stellar customer satisfaction and an endless list of awards for things like best workplace, top originator, most admired company, and more.

How to Apply with Homeowners Financial Group

To begin, you can either visit their website, call them up, or visit a physical branch in person if one is located nearby.

If you go the online route, they have a loan officer directory where you can read bios, access contact info, read helpful guides, and use mortgage calculators.

When you’re ready to apply, simply click on “Apply Now” and you’ll be prompted to create an HFG GO account.

Then you can begin filling out the digital mortgage app that’s powered by fintech company Blend.

You’ll be able to complete the app from any device, including a smartphone, upload documents, eSign disclosures, and link financials like a bank account.

Once your loan is submitted, you can login to your HFG GO account at any time to check loan status along the way.

If you’re a prospective home buyer, you can also get pre-approved for a mortgage in a matter of minutes.

Your loan team will also be available daily if you have questions or concerns or simply want to know where you’re at in the process.

All in all, HFG makes it easy to apply for a home loan and progress to the finish line.

If you’re the type who likes to communicate via email or text, that’s perfectly fine. Others who want more communication can call or meet their loan officer at a branch.

Either way, you’ve got plenty of options no matter your personality type.

Loan Programs Available at Homeowners Financial Group

  • Home purchase loans
  • Home construction loans
  • Home renovation loans
  • Mortgage refinances: rate and term, cash out, and streamline options
  • Conforming loans backed by Fannie Mae and Freddie Mac
  • Jumbo loans
  • FHA loans
  • VA loans
  • USDA loans

Homeowners Financial Group has loan options for all borrower needs, whether it’s a home purchase, a new construction loan, or a mortgage refinance.

You can get a rate and term refinance if you want a lower rate, or a cash out refinance if you want to tap your home equity.

They also offer home renovation loans if you want to buy a fixer upper or renovate an existing property.

In terms of loan choice, they’ve got everything from conforming loans backed by Fannie/Freddie to jumbo loans and government loans like FHA and VA loans.

HFG lends on all major property types, whether it’s a vacation home, multi-unit investment property, or a townhouse/condo.

Homeowners Financial Group Mortgage Rates

The only area where they lack information is pricing. There doesn’t seem to be a section on their website dedicated to mortgage rates or lender fees.

As such, it’s difficult to know how competitive they are relative to other big banks and online mortgage lenders.

We also don’t know if they charge an application fee, loan origination fee, and so on.

This doesn’t mean their rates and fees are higher than the competition, but it does mean you need to speak to someone first before diving into the application.

I give lenders points for transparency when they put their pricing front and center.

Be sure to get loan pricing upfront before you apply to ensure they also offer a great price to go along with their excellent customer service.

Remember to compare the mortgage APR to other lenders, which accounts for the fees involved, not just the interest rate.

Homeowners Financial Group Reviews

Over at, Homeowners Financial Group has a really impressive 4.91-star rating out of 5 from nearly 25,000 reviews.

The fact that they have such a large amount of reviews and a score so high is doubly extraordinary.

On Zillow, they’ve earned a near-perfect 4.96-star rating out of a possible 5 from more than 700 customer reviews.

Many reviews indicate that the mortgage rate and/or closing costs were lower than expected, which is a plus.

Be sure to filter by loan officer if you’re looking for someone truly exceptional to work with.

HFG also has a perfect 5-star rating on Google from over 800 reviews, along with a 5/5 on Facebook and a 4/5 on Yelp.

They aren’t accredited with the Better Business Bureau, but they do hold an ‘A+’ rating based on customer complaint history.

In summary, what sets apart Homeowners Financial Group from the competition is their reviews, which are both plentiful and near-perfect.

That means you should enjoy an outstanding mortgage experience, whether buying a home or refinancing an existing loan.

If the price is also right, they could be hard to beat…

Homeowners Financial Group Pros and Cons

The Pros

  • Can apply for a home loan online in minutes
  • Offer a digital mortgage application powered by Blend
  • Physical branch locations in many states as well
  • Lots of loan programs to choose from
  • Excellent customer reviews across all ratings sites
  • A+ BBB rating based on complaint history
  • Free mortgage calculators and mortgage guides online

The Cons

  • Not licensed in all 50 states
  • Do not publicize mortgage rates or lender fees

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