Today we’ll check out who the top mortgage lenders in Louisiana were based on the most recent year’s loan volume.
In 2024, more than 500 banks and lenders originated nearly $13 billion in home loans in the Pelican State, per HMDA data.
It was a decent year for most lenders, but one company managed to outpace the rest of the pack quite easily.
However, it wasn’t a hometown bank headquartered in the state this time, instead, it was a big national lender.
Read on to see who it was and to view the complete list of the largest mortgage lenders in Louisiana.
Top Mortgage Lenders in Louisiana (Overall)
| Ranking | Company Name | 2024 Loan Volume |
| 1. | UWM | $915 million |
| 2. | GMFS | $898 million |
| 3. | Rocket Mortgage | $532 million |
| 4. | DSLD Mortgage | $479 million |
| 5. | Fidelity Bank | $361 million |
| 6. | Gulf Coast Bank | $329 million |
| 7. | Eustis Mortgage | $310 million |
| 8. | Hancock Whitney | $270 million |
| 9. | Freedom Mortgage | $263 million |
| 10. | First Tennessee | $263 million |
In 2024, United Wholesale Mortgage was the top mortgage lender in Louisiana (and the nation overall) with $915 million funded, per HMDA data from Richey May.
They narrowly beat out GMFS Mortgage, a Baton Rouge-based lender founded in 1999 that only operates in 12 states, mostly in the South.
In third was Rocket Mortgage, followed by another Baton Rouge lender DSLD Mortgage and then New Orleans’ own Fidelity Bank.
The rest of the top ten included New Orleans-based Gulf Coast Bank and Eustis Mortgage, Hancock Whitney Bank, Freedom Mortgage, and First Tennessee Bank.
In total, four of the top 10 lenders are Louisiana-based, which is a pretty good tally for local lenders.
Top Mortgage Lenders in Louisiana (for Home Buyers)
| Ranking | Company Name | 2024 Loan Volume |
| 1. | GMFS | $710 million |
| 2. | UWM | $668 million |
| 3. | DSLD Mortgage | $465 million |
| 4. | Fidelity Bank | $335 million |
| 5. | Eustis Mortgage | $278 million |
| 6. | Gulf Coast Bank | $261 million |
| 7. | DHI Mortgage | $240 million |
| 8. | Rocket Mortgage | $237 million |
| 9. | Movement Mortgage | $237 million |
| 10. | First Tennessee | $214 million |
If we shift our attention to home purchase transactions only, homegrown company GMFS Mortgage is the leader.
GMFS funded $710 million in home purchase loans in 2024 in Louisiana, followed by UWM and the other local mortgage company DSLD. Lots of acronyms here!
In fourth was Fidelity Bank, followed by Eustis Mortgage, two more local lenders based out of New Orleans.
Places six through 10 went to Gulf Coast Bank and Trust, DHI Mortgage (D.R. Horton’s captive lender), Rocket Mortgage, Movement Mortgage, and First Tennessee Bank.
That brought the Louisiana-based lender total to four. It’s not unusual to see more homegrown banks and lenders dominate the home purchase loan list.
Generally, home buyers will work with a local company they know well to ease their nerves during what is often a stressful process.
Top Refinance Lenders in Louisiana (for Existing Homeowners)
| Ranking | Company Name | 2024 Loan Volume |
| 1. | Rocket Mortgage | $273 million |
| 2. | UWM | $248 million |
| 3. | Essential Mortgage | $216 million |
| 4. | GMFS | $188 million |
| 5. | Freedom Mortgage | $110 million |
| 6. | Pennymac | $80 million |
| 7. | Gulf Coast Bank | $60 million |
| 8. | Business First Bank | $58 million |
| 9. | Hancock Whitney | $51 million |
| 10. | Newrez | $51 million |
Now let’s talk refis. Existing homeowners tend to care less about working with local banks and lenders.
After all, they’re simply adjusting the rate/term of their loan, as opposed to financing a home purchase, or pulling out some cash.
This might explain why Rocket Mortgage took the top spot with $273 million funded, followed by UWM and then local lender Essential Mortgage.
GMFS took fourth, while VA loan specialist Freedom Mortgage nabbed fifth.
Others landing in the top-10 list included Pennymac, Gulf Coast Bank, Business First Bank, Hancock Whitney Bank, and Newrez.
As you can see, fewer Louisiana-based mortgage lenders made this list.
Top Mortgage Lenders in Baton Rouge
| Ranking | Company Name | 2024 Loan Volume |
| 1. | GMFS | $432 million |
| 2. | Essential Mortgage | $221 million |
| 3. | UWM | $214 million |
| 4. | DSLD | $146 million |
| 5. | Assurance Financial | $107 million |
| 6. | Rocket Mortgage | $102 million |
| 7. | Hancock Whitney | $94 million |
| 8. | Chase | $63 million |
| 9. | EFCU Financial | $61 million |
| 10. | Regions Bank | $59 million |
Top Mortgage Lenders in New Orleans
| Ranking | Company Name | 2024 Loan Volume |
| 1. | Gulf Coast Bank | $239 million |
| 2. | GMFS | $238 million |
| 3. | UWM | $229 million |
| 4. | Fidelity Bank | $212 million |
| 5. | Rocket Mortgage | $180 million |
| 6. | First Tennessee | $155 million |
| 7. | Eustis Mortgage | $154 million |
| 8. | Hancock Whitney | $119 million |
| 9. | Chase | $114 million |
| 10. | Movement Mortgage | $112 million |
Who Are the Best Louisiana Mortgage Lenders?
Biggest and best aren’t always synonymous. Just because a company does the most business doesn’t mean it’s the leader in customer service.
But sometimes both can coexist. I typically check out reviews on Zillow to see how lenders are rated by their customers.
GMFS Mortgage seems to be a big player in Louisiana and well-received, with a 4.96/5-star rating on Zillow from nearly 500 customer reviews.
Compare that to Rocket Mortgage’s 4.48/5, Pennymac’s 4.40, Freedom Mortgage’s 4.85/5, Assurance Financial’s 4.96/5, and Gulf Coast Bank’s 4.94/5.
Other local lenders listed on Zillow include the Metairie, LA branch of Movement Mortgage, rated 4.95/5, Shreveport, LA’s Draper and Kramer Mortgage (4.96/5), and Lafayette, LA’s Castille Mortgage Company (5/5).
There are many other lenders and individual mortgage brokers that operate in the state as well.
Take the time to see what’s available both nearby and nationally, and be sure to compare service, mortgage rates, and fees.
(photo: formulanone)
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